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Scientific Games brings sports betting to Yellow Brick Road Casi

10/09/2019 | SBC Americas

Scientific Games Corporation has teamed up with the Oneida Indian Nation to deliver sports betting services at New York’s Yellow Brick Road Casino in Chittenango.

The new deal is set to become the third Oneida destination to offer retail sports betting, and will expand the locations where Scientific Games is powering sports betting in the state.

Jordan Levin, Group Chief Executive of SG Digital, commented: “Our partnership with Oneida continues to highlight our strong early presence in New York State. Launching our third casino with Oneida brings a polished and player-centric sportsbook to even more players, and we’re excited to see the continued growth that results from this and further launches.”

Under the terms of the new agreement, Yellow Brick Road Casino will benefit from the full functionality of OpenSports, Scientific Games’ modular sports betting technology suite, including a custom-built 32-foot LED screen and more than 35 additional large-screen TVs for the ultimate viewing experience from any location in the lounge.

Oneida Indian Nation Representative and Nation Enterprises CEO Ray Halbritter added: “OpenSports is empowering us to give our customers a top-notch betting experience, and we’re thrilled to bring a quality sportsbook technology to our Yellow Brick Road property, New York’s largest sports book.”

With 35 sports betting customers in the U.S, and internationally, Scientific Games is a U.S.-based gaming entertainment provider and launched the first full-scale sports betting offering in the U.S. for the Delaware Lottery following the new ruling on PASPA in 2018.

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