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Scientific Games and Caesars continue sports betting push into I

09/09/2019 | SBC Americas

Scientific Games Corporation and Caesars Entertainment continue to move ahead with developments in Indiana at a significant pace, with plans to launch sportsbook facilities at six further venues this month.

At the beginning of September the pairing launched retail sportsbook solutions at the Indiana Grand Racing & Casino in Shelbyville, marking the first venue where sports betting wagers could take place in Indiana and the fifth state in the companies’ sports betting partnership.

Indiana Grand Racing & Casino now benefits from the full functionality of SG’s OpenSports product suite, which powers the property’s sports betting offering. The launch includes retail betting solutions that make, said the company, for a seamless, intuitive user experience.

Throughout September, Caesars and SG will launch the OpenSports product suite at Horseshoe Hammond, Horseshoe Southern Indiana Hotel and Casino, and Harrah’s Hoosier Park Racing & Casino; in addition to off track betting locations in Indianapolis, Clarksville and New Haven.

Following the recent launches in Indiana, Iowa, Mississippi, New Jersey, and Pennsylvania earlier this year, the firms’ sports betting partnership will continue to expand into new markets with the introduction of OpenSports solutions in Illinois and North Carolina.

Jordan Levin, Group Chief Executive of SG Digital, said: “We’re thrilled to expand our partnership with Caesars in the US. OpenSports is a great platform that’s shown rock solid performance, putting players at the heart of the betting experience. With Scientific Games’ powerful retail solution and mobile sports product, we’ll continue to take bold steps when it comes to the player experience.”

Christian Stuart, Executive Vice President of Gaming and Interactive Entertainment at Caesars, said, “We’ve had incredibly successful sportsbook launches, and Indiana is continuing that trend. We look forward to seeing OpenSports further engage our players with the sleek user experience and high transaction volume we’ve come to expect from OpenSports.”

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