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Betting ads feature in 95% of TV football matches – report

24/10/17 | IGB

Gambling and betting advertisements feature in 95% of televised football games in the UK, according to a new report by the BBC’s Victoria Derbyshire show.

The study looked at 25 matches from the ongoing 2017-18 season shown by pay-television broadcasters Sky Sports and BT Sport, as well as commercial channel ITV.

A total of 1,324 commercials were recorded across the games, with 272 of these related to gambling, coming out at an average of around one in five ads.

However, for some games, this statistic was as high as one in three, and during the Europa League match between English Premier League team Everton and Apollon Limassol of Cyprus, 40% of the adverts and sponsorship indents were related to gambling.

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