Paddy Power brand to withdraw from Italy

24/10/17 | IGB

Paddy Power Betfair has announced that is to withdraw its Paddy Power brand from Italy, but will retain a presence in the country through Betfair Italia.

The PaddyPower.it platform will shut down in December, with customers set to be migrated to Betfair.it.

Sources suggest the decision to withdraw was made shortly after Paddy Power and Betfair completed a merger last year.

The operator's 3.37% of online-only sports betting in Italy in September saw it break into the top 10 operators for online and retail sports betting, according to iGB's most recent Italy iGaming Dashboard (paywall), despite not running a retail business in the territory.

Confirmation of the exit comes amid reports of a potential tax rise for both land-based and online betting operators in Italy.

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